To further promote the brand and its products and significantly strengthen its position in the market – the need arose to participate in an international cosmetics exhibition. A minimalist, yet eye-catching, exhibition stand design was developed. Numerous promotional handouts were also created for print.
After receiving the entire batch of finished products from production, a stylish and modern website for product promotion and sales was created within one week. The website features both a showcase with detailed descriptions of each product and a shopping cart for ordering and paying for products online with delivery.
After the client approved all product renderings, drawings were created with dimensions and descriptions of all bottle properties, including shape, material (soft-touch surface), and color palette. The first trial batch of all bottles was then created at the production facility and sent to the client for approval.
Maintaining the brand's strict aesthetic and black-and-white color palette, the client was offered simple, straightforward cylindrical bottle shapes. Shampoos and conditioners featured convenient dispensers, hair masks with classic twist-off caps, hair oil with a dropper for application, and hair spray with a cap-like lid.
completed tasks to create a new
ALMA Tierra brand
The created logo symbolizes rigor and modernity as a harmonious combination of sharp angles and smooth lines. The tilted diamond above the letter symbolizes a modern interpretation of the two dots in the original French word. No unnecessary details, no symbolic depictions of hairstyles or hair – only rigor and perfect lines.
The logo is clear, modern, premium, and cohesive. The stylized letter «E» is memorable for its simple geometry, while the subtle typography and increased letter spacing add a touch of lightness and elegance. Clear hierarchy, balance, and minimalism create a confident image of a professional hair care brand.